Marketing Manager CV example

Professional summary

Marketing manager with experience planning content and email campaigns for a B2B audience. Combines audience research, campaign reporting and collaboration with sales to improve the quality of incoming enquiries.

Replace the role, experience and skills with your own. Keep the summary focused on the application you are making.

Work experience examples

These are sample descriptions, not a candidate’s employment history. Use them to understand the level of detail to aim for.

• Planned an email nurture sequence around customer questions and worked with sales to define qualified-lead criteria.
• Built a campaign reporting dashboard that separated organic, paid and referral enquiries.
• Coordinated designers and subject experts to publish product launch materials against an agreed schedule.

Add evidence you can explain

For campaign results, specify the period, channel and metric. Explain whether a change came from an experiment or a before-and-after comparison. Include budget responsibility only when it was part of your role.

Education and qualifications

List relevant education and recent practical training. A concise portfolio of campaigns can show your thinking; describe your role and use only material you can share publicly.

Writing your first CV

Use a volunteer campaign, student society or personal project. State the audience, your work and the actual outcome. A small, documented project is more credible than an unsupported growth claim.